Campaign Lifecycle
From idea to verified ad
in five clean steps.
EngagePro's campaign lifecycle is governed by a formal state machine. Every transition is atomic, logged, and triggers the right notifications to both parties — no ambiguity, no missed steps.
Campaign Setup & Payment
Configure platform, niche, KPI, targeting, payout structure, and ad count. Pay the full budget via PayU — funds are locked in escrow immediately.
Creator Discovery
Smart Match Engine runs automatically post-payment, returning up to 10 matched creators. Send Ad Requests to up to 5 creators simultaneously.
Date Confirmation
Propose ad publish dates via the collaboration calendar. Creator confirms. All dates must be within a 30-day window and equal the ad count.
Ad Submission & Verification
Creator submits the live ad link on the confirmed date. You have 72 hours to approve or dispute. No action = automatic approval.
Payout & Completion
Approval triggers the payout pipeline: platform fee deducted, TDS calculated, net amount credited to creator's ledger. Campaign marked completed.
Collaboration State Machine
Every collaboration has a precise status. Click to explore each state.
Collaboration Workspace
A dedicated channel
for every partnership.
Every accepted Ad Request creates a Collaboration — a private, structured communication channel between you and the creator. Everything from brief sharing to date confirmation is tracked inside it.
Structured messaging
Text, images, videos, and documents — all in one thread. System messages log every state change automatically.
Finalise Dates modal
Brand proposes ad dates via calendar picker. Creator confirms. Dates are binding once accepted — no verbal commitments.
Brief & document sharing
Campaign brief, guidelines, and reference files shared securely within the workspace. Creator sees NDA warning before opening.
Ad link submission
On the confirmed date, creator pastes their live ad URL. Platform validates the domain against the campaign platform (IG/YT/FB).
Auto-locked on completion
Once the collaboration is COMPLETED or CANCELLED, the chat is permanently locked. Evidence is preserved for dispute records.
Dispute Resolution
Fair resolution.
Admin-arbitrated.
Disputes are reviewed by the EngagePro admin team within 5 business days. Admins review all evidence — brief, submitted links, confirmed dates, and both parties' descriptions.
Raise a Dispute
- Must be filed within 72 hours of ad submission
- Requires reason selection + written description
- Auto-approval timer cancelled immediately
- Payout held pending admin decision
RERUN Mode
- Admin grants creator a 30-day window to re-publish
- Full date confirmation flow restarts
- Maximum one RERUN per collaboration
- Missed deadline = 25% fine + CANCEL mode
CANCEL Mode
- Collaboration terminated
- Budget returned to your advertiser wallet
- Creator receives negative performance points
- You can restart creator search immediately
Transparent Payouts
17.5% flat fee.
No surprises.
EngagePro's fee structure is fixed, disclosed upfront, and deducted automatically. TDS is handled per Section 194R of the Income Tax Act, 1961. Every transaction is itemised in your ledger.
Sample Payout Breakdown
Creator agreed amount: ₹10,000 (Fixed Pay)
Advertiser Wallet
Unspent Flexible Pay pool amounts and cancelled campaign refunds are credited to your EngagePro wallet — automatically applied as a discount on your next campaign payment.
TDS-compliant
Section 194R handled
GST invoices
Within 7 days of payout
Wallet credits
Offset future campaigns
Full ledger
PDF / CSV export
Payout Structures
Pay for reach,
or pay for results.
Two structures designed for different campaign objectives. Both are locked at campaign creation and transparent to both parties.
Fixed Pay
Full predetermined amount paid on ad approval. No KPI targets required. Best for brand awareness campaigns where reach is the objective.
- Full payment on ad verification
- Supports multiple creators per campaign
- Budget split equally among selected creators
- Campaign ends after final ad approval
Flexible Pay
Guaranteed base + performance pool tied to KPI (sales, installs, views, signups). Per-action rate set by you. Best for performance-focused campaigns.
- Fixed base guaranteed on ad approval
- Variable pool: per sale / install / signup / view
- 30 to 90 day performance window
- Partial payouts supported — unused pool returned to wallet
- Single creator per campaign (attribution integrity)
Questions
Campaign management FAQs
Your next campaign
deserves a better system.
No spreadsheets. No WhatsApp contracts. No manual bank transfers. Just campaigns that run the right way.
Launch Your First CampaignFree to start. Pay only when you fund a campaign.