3-Phase Funnel
Not a filter.
A scientific selection.
Smart Match doesn't just keyword-match. It runs a progressive three-phase elimination tournament that starts with every creator in the network and narrows to your ideal shortlist.
Hard Filter
Eliminates any creator who doesn't meet absolute requirements: platform match, rate card within budget, delivery timeline fit, available monthly capacity, and verified connected account. Typically targets ~100 qualified candidates.
Composite Scoring
Every remaining creator receives a weighted composite score across five dimensions. NumPy and SciPy run the maths server-side — percentile ranking, cosine similarity for content alignment, Jaccard overlap for audience fit.
Diversity Selection
Ranked candidates are filtered for geographic diversity (no two creators from the same city in pools > 5) and payout type constraints (Flexible Pay always selects a single creator for fair attribution). Returns up to 10 options.
Scoring Weights
Every match scored
across five dimensions.
Weights are calibrated on historical campaign data. The algorithm updates its benchmark distributions continuously as more campaigns complete.
Audience Match
30%
Historical ROI
25%
Engagement Rate
20%
Content Alignment
15%
Fairness Score
10%
Age Buckets
6 ranges
Locations
City / State / Country
Gender
M / F / Other
Search Results
Ranked. Scored.
Ready to contact.
Each result shows match score, historical ROI, profile link, and a direct "Send Ad Request" action. Up to 5 simultaneous requests allowed.
Meera Nair
Instagram · Beauty
Followers
892K
Avg ROI
3.8×
Rohit Verma
YouTube · Tech
Followers
1.2M
Avg ROI
2.9×
Priya Sharma
Instagram · Fashion
Followers
540K
Avg ROI
2.4×
Arjun Das
YouTube · Gaming
Followers
2.1M
Avg ROI
2.1×
Not satisfied with results?
Re-run Smart Match Search — results from the previous run are excluded, ensuring fresh candidates every time.
Advanced Search
Already have a creator in mind?
Advanced Search lets you target a specific creator by username. We check if they're on Bluenath — if yes, send an immediate request. If not, EngagePro admin attempts manual outreach within 7 business days and keeps you updated.
Rate card validation
If a manually targeted creator's rate card exceeds your remaining campaign budget, you'll be informed before sending the request — no wasted attempts.
Your next best creator
is already in the system.
Fund your campaign and Smart Match finds them for you — automatically.
Create Your Campaign