Core Capabilities
More than just followers.
Deep intelligence.
Our proprietary data pipeline ingests public signals, historical campaign outcomes, and authenticated API data to build a 360° profile of every creator in the Indian ecosystem.
Audience Demographics
Verified age, gender, and location distribution. We go beyond 'India' to show you specific tier-1/2/3 city splits and state-level concentration.
Engagement Quality
Identify bot followers and artificial engagement. Our 'Authenticity Score' benchmarks a creator against peers to find suspicious spikes.
ROI Benchmarking
See how a creator has performed for other brands in your niche. Normalized ROI scores help you predict your own campaign outcome.
Demographics
Reach the right people,
not just 'people'.
Primary Age
64% of total audience
18-24
+2.4%
Gender Split
42% Female
58% Male
Top City
18% concentration
Mumbai
+1.1%
Audience Interest
Highest overlap categories
Tech / Lifestyle
Smart Match Sync: These metrics are automatically pulled into the Discovery engine to ensure your "Audience Match" score (30% weight) is based on reality, not claims.
Brand Safety
Protect your reputation.
Automatically.
Our AI scans the last 100 posts and 10,000+ comments for every creator to identify red flags before you ever send a request.
Authenticity Check
Detection of follow/unfollow patterns and bot engagement.
Sentiment Analysis
NLP-driven classification of audience comments (Positive / Neutral / Toxic).
Niche Verification
Ensures the creator actually talks about the categories they claim.
Ad-to-Content Ratio
Avoids creators who saturate their feed with too many ads.
Performance
How they compare
to the ecosystem.
We benchmark every creator against platform medians for their specific follower tier and niche. No more comparing apples to oranges.
Engagement Rate
4.8%
34% above niche avg
Avg. ROI (Fashion)
3.2×
Top 5% of creators
Growth Velocity
+12K
New followers / month
Sponsor Loyalty
85%
Repeat brand bookings
Make your next decision
the right one.
Unlock the full data suite and start building high-ROI creator shortlists today.
Get Started for Free